KU Alumni Association announces partnership with new Best Western Plus West Lawrence hotel

Posted on Aug 9, 2018 in News

Eulich Jayhawk Adams Alumni Center | www.kualumni.org | Best Western Plus partnership
Best Western Plus West Lawrence, one of the newest hotel properties in the Wichita-based Hospitality Development of America portfolio, has partnered with the University of Kansas Alumni Association to sponsor several upcoming alumni events, including the 2018 “Game Day at the Adams” football tailgates at the Adams Alumni Center and the 2018-’19 Presidents Club basketball pre-game activities. The $14.5 million hotel, which is scheduled to open this fall, is adjacent to the Rock Chalk Park complex in west Lawrence and will serve as the exclusive hotel sponsor for these events.

Best Western Plus West Lawrence also will provide support for two of the Alumni Association’s largest annual fundraising events, the Rock Chalk Ball in Kansas City and the Jayhawk Roundup in Wichita, and will offer Association members an exclusive discount on hotel stays.

“The new Best Western Plus West Lawrence hotel will be a fantastic addition to the Lawrence community, and we’re thrilled to team up with them for several upcoming alumni events,” said Heath Peterson, KU Alumni Association president. “Not only will our members benefit from the generous discount offer, but this partnership will also truly enhance our alumni events and help us deliver more programs and services to Jayhawks across the globe.”

Best Western Plus logo“As a proud KU graduate and owner of the new Best Western Plus West Lawrence, I’m excited to partner with the KU Alumni Association and align our brand with the organization that connects Jayhawks back to the Hill and the Lawrence community,” said Steve Martens, CEO of The Martens Companies and its hotel development and management subsidiaries. Martens also is a Life Member of the Alumni Association and a Presidents Club donor.