Alumni Association renews partnership with Best Western Plus West Lawrence hotel

Posted on Jun 26, 2019 in News

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For the second consecutive year, Best Western Plus West Lawrence, one of six hotel properties in the Wichita-based Hospitality Development of America portfolio, has partnered with the University of Kansas Alumni Association. The hotel, which opened in fall 2018, is adjacent to the Rock Chalk Park complex in west Lawrence and will serve as a presenting sponsor and exclusive hotel partner of KU’s 107th Homecoming, Oct. 19-26.

Best Western Plus West LawrenceBest Western Plus West Lawrence logo also will support the Student Alumni Network and the Alumni Association’s legacy student recruitment receptions for students and parents when they visit campus this year. In addition, the hotel will provide silent auction donations for two of the Association’s largest annual fundraising events, the Rock Chalk Ball in Kansas City and the Jayhawk Roundup in Wichita, and will offer Association members an exclusive discount on hotel stays.

“Homecoming is one of KU’s greatest traditions for students and alumni, and we’re thrilled to receive support from Best Western Plus West Lawrence to make this year’s celebration the best in years,” said Heath Peterson, KU Alumni Association president. “Thanks to this partnership, the Alumni Association also will continue to provide a host of programs and services for Jayhawks on the Hill and beyond.”

“As a proud KU alumnus, I fully understand the value of working with the KU Alumni Association to showcase our Lawrence hotel property to alumni, donors, parents and fans. The Association provides creative avenues to market our hotel with our investment going directly to supporting alumni and student programs. We are excited for Best Western Plus West Lawrence to be Jayhawks’ ‘home’ when they are in town to celebrate the great tradition of KU Homecoming,” said Steve Martens, c’75, CEO of The Martens Companies and its hotel development and management subsidiaries. Martens also is a Life Member of the Alumni Association and a Presidents Club donor.

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