Posted on Apr 3, 2015 in Alumni News and News
Student Alumni Association members and sports management students attended Networking Night on March 31, 2015, to learn from Jayhawks working in the world of sports. Ten alumni came back to their alma mater to give advice to the students about how to gain leadership qualities while in college, how to separate yourself from others trying to break into the field and how to balance work life with family life.
Jason Booker, senior director of corporate partnerships and broadcast sales for the Kansas City Royals, gave the keynote speech at the Student Alumni Association‘s Networking Night last Tuesday. He encouraged the students to find something they are passionate about. “If you truly find something you enjoy, you’re not going to ‘work’ every day,” he said, adding that who you network with professionally and who you associate with can make an impact down the road. “You never know when an opportunity will present itself.”
Case in point: Booker, d’00, was working at the University of South Carolina in 2007 when the Gamecocks hosted the KU men’s basketball team. He took the initiative to introduce himself to Lew Perkins, KU’s then-director of athletics, and discovered that Kansas Athletics had a position to fill. Two weeks later, Booker was on a plane back to Kansas to interview for a job he eventually landed.
Booker shared what he’s learned throughout his eighteen years in the sports marketing field, including these tips.
Eight Items to Consider in Your Career
1. You’ll be dealt obstacles; it’s all about how you handle them.
2. Don’t fall in line and be ordinary; be great for you. If you’re really passionate about something, figure out a way to do it.
3. Nothing will be given to you. If it has been, reality is around the corner. At some point, you won’t have someone there helping you.
4. Life is competitive, but compete for yourself, not the Joneses.
5. Do things the right way and it will pay off for you.
6. Knowledge is power. Stay up or get left behind.
7. There are two things you can control in your work life and personal life: work ethic and attitude.
8. Perception is reality. You are your own personal brand. If you aren’t willing to show it to your parents, it’s not worth posting on social media.
Booker’s current role with the Royals involves overseeing day-to-day functions of the corporate partnership sales and activation teams as well as the Royals Radio Network media sales and affiliate sales. He has served in the position since August, 2014.
Prior to joining the Royals, Booker served for seven years as the executive director and general manager for Jayhawk IMG Sports Marketing, where he oversaw the corporate partnership program and operation functions with the University of Kansas, including Jayhawk Radio and TV Networks, in-venue, digital, print sponsorships and endorsement rights for Kansas Athletics head coaches.
For more information about the Student Alumni Association, membership benefits and other upcoming events, visit www.kualumni.org/saa.