The KU Alumni Association is a trusted, strategic partner in advancing the mission of the University of Kansas by uniting a global network of Jayhawks and increasing the value of KU degrees. As a partner, you would be aligning your business with an innovative organization that serves students, fans and more than 375,000 Jayhawks worldwide.

Today, Jayhawks are leading the way in the fields of business, journalism, engineering, architecture, education and more. Our alumni provide global influence for innovation, research and leadership across all industries.

As we navigate through the new reality with COVID-19, we are committed to the safety and well-being of Jayhawks and our partners. We are striving to keep the Jayhawk community connected through our diverse digital and print communications, and adapting events and programs into new virtual opportunities.

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KU Alumni & Student Profiles

Discover how your organization can connect with the powerful global network of Jayhawks through customized, creative opportunities that are tailored to help achieve your marketing objectives.

Demographics

Number of living alumni: 358,000+

Number of Association members: 34,000+

Number of Presidents Club members: 550+

Gender

Female: 51%

Male: 49%


PC Donor Age

30-39 9%

40-49 15%

50-59 25%

60-69 29%

70-79 14%

80+ 8%

PC Household Income

$30,000-$49,0005%

$50,000-$74,00011%

$75,000-$99,00011%

$100,000-$124,00013%

$125,000+58%

Alumni Networks

Student Alumni Network

The KU Student Alumni Network (SAN) is the largest student organization on campus and the largest student alumni group in the Big 12.

From students’ first day on the Hill to their last day of walking through the Campanile at commencement, we’ve got them covered with events and programs designed to help them make the most of their KU experience and begin a successful career. 

SAN collaborates with more than 30 campus partners, including Campus Career Centers, Student Affairs and the Office of Multicultural Affairs.

54% students from KS | 45% students from out of state | 1% international students

79% undergraduate students | 13% graduate students | 8% part-time students


Kansas Alumni magazine

Print Magazine

Kansas Alumni magazine shares stories of the University of Kansas with alumni who care deeply about the achievements and challenges of their alma mater and their fellow Jayhawks. The magazine supports the University’s mission of teaching, research and public service by informing and educating alumni and by strengthening their connection to KU, reminding them that they remain part of the Jayhawk family, no matter where they live or how long ago they left the Hill.

Digital Magazine

The same beloved stories featured in the print magazine are complimented by our Kansas Alumni magazine website, which is accessible to all alumni, friends, fans and donors across the globe, allowing for unique opportunities to reach your target audience through advertising and series sponsorships.

For more advertising information visit our website or contact Teri Haris at tharris@kualumni.org.


Digital Marketing

The KU Alumni Association strives to provide alumni, students and fans the most timely and relevant information from the Hill through our many digital platforms. Connect your company with the powerful Jayhawk network through a variety of digital advertising opportunities.

Targeting opportunities are available to help you meet your desired audience.

Email Marketing

Crimson + Blue newsletter

A nostalgic look at the Hill, this newsletter reaches a unique audience – all members, plus all 40 and under non-members with a KU degree to connect the audience back to KU.

Frequency: Monthly, fourth week

Reach/Audience: 62,000+

Opportunities: banner ad multiple positions available per issue

Specs: 570 x 85 jpg or png


News from the Nest member newsletter

A monthly newsletter distributed to all members with the latest news from the Hill and unique Jayhawk stories.

Frequency: Monthly, first week

Reach/Audience: 25,000+

Opportunities: banner ad multiple positions available per issue

Specs: 600 x 250 jpg or png


The Water Cooler

A monthly opt-in newsletter focused on career growth.

Frequency: Monthly, second week

Reach/Audience: 4,200+

Opportunities: banner ad multiple positions available per issue, sponsored content

Specs: 570 x 85 jpg or png


Special Offer email

Monthly email distributed to all members and non-members with six to eight special offers from our partners.

Frequency: Monthly, third week

Reach/Audience: 130,000+

Opportunities: entry multiple positions available per issue

Specs:

· Image: 295 x 250 jpg or png 

· Headline

· Promotional copy: max 250 characters

· CTA and dedicated link to your designated page

Additional Email Opportunities

Dedicated email

Share your message with the KU alumni audience through a special dedicated email about your company or product.

Copy, images and link(s) provided in HTML format to KUAA for distribution.

Sponsored Content

We’re always looking to connect Jayhawks with timely and relevant content from our partners. Sponsored content positions are available for multiple digital platforms.

Mobile App Advertising

43,000+ app downloads

48% have push notifications turned on

Average user time 2:44

“Powered By” Designation

– SOLD

Receive the exclusive “Powered By” designation for the KU Alumni Association mobile app. Unlock your opportunity to get in touch with more than 43,000 students and alumni who already have the app in the palms of their hands.

Also includes a dedicated app tile and push notifications.

Social Media Engagement

Facebook: 15,700+ | Twitter: 15,700+ | Instagram: 10,000+ | LinkedIn Group: 23,800+

Website Advertising

Home to a variety of advertising opportunities, the KU Alumni Association’s website is a key source of information for KU alumni and fans. From the latest campus news, to watch party information, to multiple programs and events that connect Jayhawks across the map, kualumni.org could be the perfect spot for you to reach your target audience.

Yearly Overview

Website Page Views: 617,300

Website Sessions: 487,000


Alumni Events & Programs

The KU Alumni Association offers a wide variety of in-person and virtual networking events and programs, including career-focused, athletics and community-service activities. All sponsorships are unique and offer the opportunity for customized event components and a comprehensive marketing plan.

The safety and well-being of Jayhawks and our partners are important to us. Due to COVID-19, events and programs are subject to change in order to follow CDC, Kansas Health Department and University guidelines.

KU Connection

KU Connection is a one-stop resource that delivers the best content and events from the University of Kansas and our global alumni base to all Jayhawks.

Jayhawk Career Network

The Jayhawk Career Network gives students and alumni access to career resources, jobs, events, programming and connections at every stage of their career. Your company can benefit from being a corporate partner of the Jayhawk Career Network through the powerful networking and connections of Jayhawks, participating in career events and access to professionals globally through KU Mentoring.

Alumni Networks

The Jayhawk network extends well beyond the Hill. The KU Alumni Association offers alumni networks throughout the state, across the country and around the world opportunities to join together to enjoy KU camaraderie in one of five event categories: Crimson & Blue Views, KU Cares, Hawk Happenings, Rock Chalk Connect and Rock Chalk Cultivate.

Homecoming

A tradition for more than 100 years, this annual festivity brings Jayhawks from across the nation back to the Hill for an unforgettable weekend. Activities begin one week before the Homecoming football game and include events for students and the community, including Homecoming Kickoff, Jayhawk Jingles and the annual Parade.

Fundraising Events

The KU Alumni Association host two annual fundraising events a year, the Rock Chalk Ball in Kansas City and the Jayhawk Roundup in Wichita. Proceeds support the Association’s alumni and student programs, including the Jayhawk Career Network and Student Alumni Network. Both events offer the opportunity for corporate partners to create a memorable experience.

Presidents Club Events & Programs

The KU Alumni Association host year-round events exclusively for our 550+ Presidents Club donors. These events help to steward current and prospective donors, whose support helps strengthen alumni programs and the University. Events include: Game Day at the Adams Tailgates, Basketball Pregame Events, and more.

KU Vets Day 5K

More than 500 runners and walkers gather virtually and/or on KU’s campus for a 5K in honor of all those who served and fought for our nation. This annual race occurs the Sunday nearest Veterans Day and proceeds from the event benefit the KU Military Affiliated Student Center, Student Veterans Association and the Veterans Alumni Network.

Jayhawk Book Club

The KU Alumni Association has partnered with KU Libraries to create an online Jayhawk Book Club for alumni, students and friends so Jayhawks around the world can connect and discuss a variety of books throughout the year.

Kansas Honor Scholars

A KU tradition since 1971, this program recognizes outstanding academic achievements of Kansas high school seniors from all 105 Kansas counties who rank in the top 10% of their classes.

Post-season Basketball

When March comes calling, we follow the KU men’s basketball team around the country, along with the nation’s best fan base, to bring pregame events and opportunities to interact and meet some of KU’s best alumni and fans.

Jayhawk Career Network
Rock Chalk Ball 2019
Veterans Day Run participants run by the Campanile
Jayhawk Book Club "The One" by John Marrs

KU Student Opportunities

The KU Student Alumni Network (SAN) is the largest student organization on campus and largest student alumni group in the Big 12. From students’ first day on the Hill to their last day of walking through the Campanile at commencement, we’ve got them covered with events and programs designed to help them make the most of their KU experience and begin a successful career. A variety of sponsorship and advertising opportunities are available to reach the student audience.

Visit the Alumni & Student Profiles section for more information.

SAN E-news

A weekly newsletter distributed to all SAN members, highlighting the latest campus news and events.

Frequency: Weekly, Monday of each week

Reach/Audience: 5,000+

Opportunities: banner ad or sponsored content block

Specs: 570 x 85 jpg or png / 600 x 300 jpg or png image with header and content: approx. 50 words

Mobile App

Connect with our engaged student audience through mobile app sponsorship opportunities:

· “Powered By” designate, includes a variety of push notifications

· Mobile App Tile

Events & Programs

The Student Alumni Network offers exclusive events for members and collaborates with more than 30 campus partners, including Campus Career Centers, Student Affairs and the Office of Multicultural Affairs.

As campus adapts in response to COVID-19, events and programs are subject to change and new and unique virtual opportunities will become available.

Restaurant Partner Program

This program is designed to help category exclusive restaurants achieve their marketing and sales objectives with the student audience and showcase great quality food and service for SAN events and programs.

Home Football Fridays

A tailgate-style gathering for all KU students to engage in SAN programs, events and activities.

Finals Dinner

SAN hosts a Finals Dinner two times a year to kick-start the week of final exams with a free meal for more than 600 SAN members.

Students at Home Football Friday sponsored by Truity Credit Union

Connect with Jayhawks

We believe partnerships enrich the Jayhawk experience

Are you ready to expand your reach with the power of the Jayhawk network? If you want to join our list of current partners, contact the KU Alumni Association business development team today or complete an online interest form!

Questions about corporate partnership and advertising opportunities? Please contact:

Teri Harris, Vice President of Business Development
Email: tharris@kualumni.org
785-864-9780

Crysta Moon, Asst. Director of Business Development
Email: cmoon@kualumni.org
785-864-9767