Marketing Communications Specialist
Job posted 03/31/23 – Review of applications begins 04/17/23 and continues until position is filled.
Position Title
Marketing Communications Specialist
Job Classification
Full-time; Exempt
Work Schedule
Monday-Friday, 8 a.m. – 5 p.m.
Occasional evening and weekend hours
Work Location
Hybrid Work Schedule
Salary Range
$50,000-$60,000
Reporting Relationship
AVP, Marketing and Content Strategy
Primary Accountability
The Marketing Communications Specialist is a member of the KU Alumni Association’s (KUAA) Marketing and Content Strategy Department. The team develops, creates, and implements impactful marketing communications campaigns and initiatives in support of the KUAA’s objectives.
Responsibilities include writing content for internal and external audiences to promote the organization and its benefits through storytelling and creative content. This position serves as a liaison between the Marketing and Content Strategy Department and KUAA’s revenue teams, which include Sales, Business Development, Membership and Donor Relations. Additionally, this position will work closely with the Engagement team to promote its events and programs.
Major Duties
- Plan, research, edit and create high-quality, engaging content and strategies for assigned alumni e-newsletters, email, thought leadership articles and other marketing materials
- Coordinate development and implementation of marketing goals and campaigns; evaluate success and report on same
- Prepare summaries and reports to document marketing communications activities and accomplishments
- Create standard operating procedures related to marketing communications and related processes as needed
- Review and report on newsletter analytics
- Identify problem areas and recommend solutions and action plans
- Manage assigned projects in a timely manner.
- Engage and network confidently at all levels and across multiple, key campus partners that support KUAA’s brand and mission.
- Understand KUAA’s mission and how it relates to the educational, research, and service goals of the University.
- Work both individually and collaboratively, in a team environment that is hybrid.
- Contribute actively to team’s ideation and planning of marketing plans to increase public awareness of KUAA, to attract and to retain members.
- Demonstrated engagement in KUAA team meetings by sharing ideas and asking questions.
- Work with the revenue teams to ensure promotional communications are executed in a timely manner and in line with quality standards required.
Qualifications
- Bachelor’s Degree in marketing, communications, digital media, or related field
- Three to five years of professional work experience
- Exceptional written and oral communications
- Meticulous attention to grammar, style, spelling, and editing
- Experienced in both short-form and long-form writing
- Skilled in digital content strategy
- Experience using Facebook, Twitter, YouTube, Instagram, and LinkedIn professionally.
- Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
- Proficient with Microsoft Office Suite
- Proficient with Adobe Creative Suite and other creative platforms, such as Canva
- Experience with graphic design and web graphics
- Valid driver’s license is required.
Preferred Qualifications
- Advertising, marketing, or public relations agency experience
- Corporate communications or marketing experience
- Editorial experience
- Strategic online marketing ideation and execution
- Familiarity with WordPress
- Familiarity with Anthology, Salesforce or other CRM systems
Standards of Performance
- Organization
- Strategic and analytical thinking
- Problem-solving ability
- Creativity
- Leadership
- Excellent interpersonal skills and ability to establish and maintain effective working relationships both within and outside KUAA.
- Self-motivated, pursues opportunities for self-development, mastering new knowledge and skills.
- Seeks feedback.
- Committed to valuing diversity and contributing to an inclusive working and learning environment.
Physical Demands
- Frequent: hearing, listening, talking (on phone, via computer and in person), reading (including computer screens, mail), sitting, standing, and walking
- Often: repetitive hand motion (such as typing)
- Occasional: travel by car or plane to offsite meetings and events
Additional Duties
Additional duties and responsibilities may be added to this job description at any time. The job description does not state or imply that these are the only activities to be performed by the employee(s) holding this position. Employees are required to follow any other job-related instructions and to perform any other job-related responsibilities as requested by their supervisor.
Equal Opportunity Statement
It is the policy and commitment of the KU Alumni Association to prohibit discrimination in employment practices, organizational activities and provision of services on the basis of race, ethnicity, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Above and beyond discrimination/harassment based on protected characteristics, the KU Alumni Association also strives to prevent subtler forms of inappropriate behavior (like bias and stereotyping). Whether blatant or hidden, barriers to success have no place here.
The KU Alumni Association is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact Dwight Parman at dparman@kualumni.org or 785.864.4763.
Application Procedure:
To apply, email a letter of interest (cover letter sharing why this position is of interest to you and what skills you bring that make you an ideal candidate for this position), résumé, and names and contact information for three professional references to dparman@kualumni.org (Microsoft Word or Adobe PDF formats only). Alternatively, the requested information can be sent to KU Alumni Association, Attn. Human Resources, 1266 Oread Ave., Lawrence, KS 66045.
Review of applications will begin April 17, 2023, and continue until the position is filled. Due to the sensitive nature of the position, a background check is required. Employment is contingent upon background and reference checks that KU Alumni Association finds to be acceptable. If you are called for an interview, you may be asked to complete our job application and bring it with you to the interview.
Alternatively, the requested information can be sent to KU Alumni Association, Attn. Human Resources, 1266 Oread Ave., Lawrence, KS 66045.