{"id":1280,"date":"2025-05-01T10:26:00","date_gmt":"2025-05-01T15:26:00","guid":{"rendered":"https:\/\/kualumni.org\/stories\/?p=1280"},"modified":"2026-02-12T10:27:21","modified_gmt":"2026-02-12T16:27:21","slug":"redtire-ku","status":"publish","type":"post","link":"https:\/\/kualumni.org\/stories\/redtire-ku\/","title":{"rendered":"KU\u2019s RedTire program keeps vital Kansas businesses alive"},"content":{"rendered":"\n

When Michael Jones started thinking seriously about retirement, he knew stepping away from his Russell dental practice in the central Kansas town of 4,400 wouldn\u2019t be as simple as handing over the keys. Russell Dental Care is the only dental provider in the county; without it, patients would have to drive at least 30 minutes for care\u2014a logistical headache and an economic loss.<\/p>\n\n\n\n

Fortunately, Jones wasn\u2019t alone.<\/p>\n\n\n\n

Enter RedTire, the School of Business\u2019 \u201cRedefine Your Retirement\u201d program<\/a>. A clever blend of community service, economic development and real-world education, RedTire connects retiring small-business owners with qualified buyers through a meticulous, no-fee process that includes professional valuation and student analyst support.<\/p>\n\n\n\n

Since launching in 2012, the program has guided more than 100 transitions, preserving jobs, local services and community institutions that might otherwise vanish. Among those transitions: 34 dental practices, including Russell\u2019s, with three more dental deals in the pipeline.<\/p>\n\n\n\n

\u201cThis program serves as an economic development mechanism,\u201d says RedTire director Denton
Zeeman, g\u201912, who has led the effort since day one. \u201cIt helps keep essential services local and allows retiring owners to leave their businesses with peace of mind. It\u2019s also a co-curricular opportunity for our students to gain practical experience in valuation, analysis and negotiations.\u201d<\/p>\n\n\n\n

RedTire\u2019s reach is wide: From Kansas\u2019 iconic rural locales such as Russell County to both sides of the state line in Kansas City\u2014including Prairie Village, where dentist John Faerber, j\u201978, recently sold his practice to Cody Welding.<\/p>\n\n\n\n

\"\"
John Faerber (left) was able to sell his Prairie Village dentistry practice to Cody Welding (center) thanks to the assistance of RedTire director Denton Zeeman (right).<\/em><\/figcaption><\/figure>\n\n\n\n

Faerber, a Creighton dental graduate and former KU football player, spent decades building his practice, specializing in implants and restorative dentistry. But as he approached 70, Faerber knew it was time to move on\u2014carefully.<\/p>\n\n\n\n

\u201cI was very close with my patients, and my staff too,\u201d Faerber says. \u201cAnd I didn\u2019t want to go through a broker. That often turns into a fire sale, or, worse, a bad fit. RedTire gave me confidence. Their valuation was thorough, objective and completely transparent.\u201d<\/p>\n\n\n\n

The process, Faerber says, took months of preparation\u2014including combing through years of financial records and practice data\u2014but resulted in a smooth handoff in March. Faerber still pops in regularly to consult with Welding, whose transition into ownership has been equally smooth.<\/p>\n\n\n\n

\u201cI knew from the start that I wanted to own my own practice,\u201d says Welding, a Dallas native who attended Iowa State University before dental school at NYU, and moved to Kansas City in 2020. \u201cBut the brokerage model is messy. There are incentives, kickbacks and a real pressure to sell to big corporations. With RedTire, I knew exactly what I was getting into.\u201d<\/p>\n\n\n\n

When Faerber\u2019s son married Welding\u2019s wife\u2019s cousin, the two dentists met at the wedding and quickly discovered their mutual interest: Welding, who had been working for a large group in west Lawrence since 2021, was eager to go into private practice, preferably in Johnson County, and Faerber, who had already been working for months with RedTire, was equally eager to sell his. RedTire\u2019s involvement\u2014providing a deep-dive financial analysis through student analysts and faculty oversight\u2014helped seal the deal.<\/p>\n\n\n\n

\u201cDenton Zeeman was very good at mediating and explaining everything: good points, bad points, all those things, just very up-front and not taking sides with the buyer or the seller,\u201d Faerber says. \u201cThat\u2019s what I wanted, and it gave me good peace of mind. And I think Dr. Welding had very good peace of mind when he decided to buy the practice.\u201d<\/p>\n\n\n\n

That blend of academic muscle and community mission has become RedTire\u2019s hallmark. Students gain hands-on experience in small-business transitions while helping preserve the state\u2019s economic and health care fabrics.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"
Capitol Federal Hall, home of the KU School of Business.<\/em><\/figcaption><\/figure>\n\n\n\n

Zeeman, a native South African, completed his undergraduate studies in the U.K. A visit to his sister in Olathe became permanent when he enrolled at KU to earn his MBA, then accepted an invitation to launch RedTire by joining the business school\u2019s faculty. The program, he says, has grown more complex over time, but also more helpful.<\/p>\n\n\n\n

\u201cOriginally, we thought it would be more plug-and-play,\u201d he says. \u201cBut these are people\u2019s lives, their life\u2019s work. The process is often emotional and unpredictable. We\u2019re not brokers; we don\u2019t close deals. But we do help both sides navigate toward a successful transition.\u201d<\/p>\n\n\n\n

In Russell, that meant thinking creatively. After two potential buyers for Jones\u2019 practice fell through, the community rallied. A local banker\u2014and longtime patient\u2014suggested Russell Regional Hospital. With support from the Russell County Area Community Foundation and a $100,000 grant, the hospital agreed to acquire the practice.<\/p>\n\n\n\n

\u201cThis is about people coming together to do good,\u201d says Angela Muller, executive director of the Russell foundation. \u201cThat\u2019s one of the strengths of rural communities.\u201d<\/p>\n\n\n\n

For Zeeman, such stories validate RedTire\u2019s role in public service.<\/p>\n\n\n\n

\u201cWe\u2019re helping Kansas,\u201d he says. \u201cWe\u2019re keeping providers in business, jobs in towns, and giving our students a deeper understanding of how businesses really work.\u201d<\/p>\n\n\n\n

\n\n\n\n

Chris Lazzarino, j\u201986, is associate editor of Crimson & Blue.<\/em><\/p>\n\n\n\n

Top photo by Steve Puppe
Capitol Federal Hall exterior photo courtesy of the School of Business
Capitol Federal Hall interior photo by Steve Puppe<\/h6>\n","protected":false},"excerpt":{"rendered":"

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