{"id":1378,"date":"2025-05-01T15:58:00","date_gmt":"2025-05-01T20:58:00","guid":{"rendered":"https:\/\/kualumni.org\/stories\/?p=1378"},"modified":"2026-02-27T15:58:38","modified_gmt":"2026-02-27T21:58:38","slug":"stacey-lamb-happytown","status":"publish","type":"post","link":"https:\/\/kualumni.org\/stories\/stacey-lamb-happytown\/","title":{"rendered":"Illustrator\u2019s works offer hope to children facing hardship"},"content":{"rendered":"\n

Stacey Leslie Lamb always knew she wanted to be an artist. She just didn\u2019t know her art would end up in the hands of children navigating some of life\u2019s darkest moments.<\/p>\n\n\n\n

A Lawrence resident and longtime Hallmark Cards illustrator, Lamb, f\u201982, spent more than 30 years filling greeting cards with warmth, whimsy and wit. But it wasn\u2019t until she lost that dream job\u2014caught in a wave of layoffs in 2013\u2014that her second career, and her true calling, began to take shape.<\/p>\n\n\n\n

\u201cI went from working in this vibrant creative community to suddenly being home, by myself, trying to figure out what was next,\u201d Lamb says. \u201cI was grieving. That\u2019s really what it was.\u201d<\/p>\n\n\n\n

In the quiet that followed, she began drawing again\u2014starting with 100 small cards for a friend facing a bone marrow transplant. The drawings were hopeful, humorous, spiritual, and the idea was simple: one card per day, to help her friend endure 100 days of germ-free isolation. Lamb\u2019s cards, hung with clothespins and a clothesline, became a countdown of healing.<\/p>\n\n\n\n

Word spread. A doctor at the University of Kansas Cancer Center saw them and ordered 40 sets. Encouraged, Lamb launched her own company, HAPPYtown, in 2015. Its mission: to create illustrated tools\u2014books, cards, activities\u2014for children and families navigating medical treatment, trauma and grief.<\/p>\n\n\n\n

What started as a deeply personal project evolved into a line of products used in children\u2019s hospitals, therapy centers and homes. Lamb recently released her most ambitious and emotionally resonant project yet: Hope and the Winds of Grief<\/a><\/em>, a picture book designed to help children process the loss of a loved one to suicide.<\/p>\n\n\n\n

\"\"
Illustrator Stacey Lamb says that while HAPPYtown\u2019s products\u2014books, inspirational countdown cards, games and activities\u2014are geared toward children, she also hears from adults who find them comforting: \u201cOne man going through a bone marrow transplant emailed us and said, \u2018It made me feel like a kid again.\u2019\u201d<\/em><\/figcaption><\/figure>\n\n\n\n

The project began in a play therapy conference, where Lamb met several professionals with similar requests: Could she create something to help children surviving suicide loss?<\/p>\n\n\n\n

\u201cThere are books out there that address grief,\u201d Lamb says, \u201cbut hardly any that use the word \u2018suicide.\u2019 And that\u2019s what these children are dealing with. They know what happened. They need something that meets them where they are.\u201d<\/p>\n\n\n\n

The result is a 32-page storybook featuring a yellow koala named Hope, who travels by heart-shaped hot air balloon and helps children understand their emotions in the wake of profound loss. Hope guides young Orrie as he grieves the suicide of his brother, Kip\u2014gently facing gusts of sadness, anger, guilt and confusion, each represented by a different \u201cwind.\u201d<\/p>\n\n\n\n

To write the book, Lamb turned to an old Hallmark colleague, Roeland Park freelance writer Scott Emmons.<\/p>\n\n\n\n

\u201cWriting about suicide for children was difficult, as you can imagine, but there\u2019s just no way to get around that. The only way to do it was to be direct, empathetic and simple,\u201d says Emmons, who spent 16 years at Hallmark and later wrote for the digital entertainment studio JibJab and its children\u2019s media franchise, StoryBots. \u201cI would say my guiding principle was to keep it as empathetic as possible, to make the story almost minimalist, so I could create a very real, very simple, very straightforward telling of the story, using the winds as the metaphor for grief and all the different forms it can take.\u201d<\/p>\n\n\n\n

Emmons and Lamb worked closely with therapists throughout the process. \u201cWe didn\u2019t want to make assumptions,\u201d Emmons says. \u201cWe had to get this right\u2014for the kids who would read it and for the adults helping them through it.\u201d<\/p>\n\n\n\n

The story, and Lamb\u2019s illustrations, have struck a chord. The book has been praised by mental health professionals and is now under consideration for a Kansas Notable Book Award. Its companion workbook\u2014over 100 pages of guided activities for families, caregivers and counselors\u2014has been dubbed \u201cthe grief bible\u201d at conferences.<\/p>\n\n\n\n

Creating the book was not only a professional challenge for Lamb\u2014it also became unexpectedly personal.<\/p>\n\n\n\n

\u201cI was moving along, doing the illustrations, and then one just hit me,\u201d she says. \u201cI had to walk away for two or three weeks. I realized I hadn\u2019t dealt with the suicide of a friend years earlier. The project brought that back. It was intense\u2014but healing, too.\u201d<\/p>\n\n\n\n

Lamb designed the character Hope more than two decades ago but wasn\u2019t sure what role the cheerful koala would eventually play. \u201cI knew she had a mission,\u201d Lamb says. \u201cI just didn\u2019t know what it was yet.\u201d<\/p>\n\n\n\n

Hope is now the face of HAPPYtown\u2019s grief products. She first appeared in \u201cHello Hope,\u201d a card set Lamb created for MedStar Georgetown University Hospital in Washington, D.C., after shadowing their child life specialists. The cards became part of bereavement bags for grieving families.<\/p>\n\n\n\n

\"\"
Hope the inspirational koala, with some of her HAPPYtown merchandise.<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cHope has kind of become our spokesperson,\u201d Lamb says. \u201cShe\u2019s there to say, \u2018It\u2019s OK to cry. It\u2019s OK to feel angry. And it\u2019s OK to smile again, too.\u2019\u201d<\/p>\n\n\n\n

Lamb, who grew up near St. Louis in southern Illinois, traces much of her success\u2014and resilience\u2014to KU, where she studied illustration and graphic design after seeing Mount Oread during a high school visit in 1978.<\/p>\n\n\n\n

\u201cI walked down Jayhawk Boulevard and just knew,\u201d she says. \u201cI looked out over the Wakarusa Valley from the back of Wescoe Hall and said, \u2018This is it. This is where I belong.\u2019\u201d<\/p>\n\n\n\n

She met her husband, Brent, c\u201984\u2014who is retired from KU Endowment\u2014and commuted for years to Hallmark in Kansas City. \u201cPeople thought I was crazy for doing that drive, but I loved it. It gave me time to think.\u201d<\/p>\n\n\n\n

Today, she\u2019s still thinking, still drawing and still inspired by the KU students who remind her of where she started.<\/p>\n\n\n\n

\u201cI tell young artists, \u2018Love what you do. Stick with it. Be ready for rejection, and don\u2019t take it personally. And if you get knocked down? Well, maybe that\u2019s where the best work begins.\u2019\u201d<\/p>\n\n\n\n

She dreams of a course at KU to prepare design students for real-world careers\u2014how to interview, work with clients and handle the financial side of freelancing. \u201cSo many young artists have talent,\u201d she says. \u201cThey just need the tools to get that first opportunity.\u201d<\/p>\n\n\n\n

For both Emmons and Lamb, Hope and the Winds of Grief<\/em> represents the best kind of collaboration: personal, purposeful and lasting.<\/p>\n\n\n\n

\u201cLife can break your heart,\u201d Lamb says. \u201cBut then it gives you the chance to use that experience to help someone else. That\u2019s what Hope is about. And that\u2019s what I hope people see in the work.\u201d<\/p>\n\n\n\n

\n\n\n\n

Chris Lazzarino, j\u201986, is associate editor of Crimson & Blue.<\/em><\/p>\n\n\n\n

Photos by Steve Puppe<\/h6>\n","protected":false},"excerpt":{"rendered":"

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