{"id":808,"date":"2025-05-01T11:50:00","date_gmt":"2025-05-01T16:50:00","guid":{"rendered":"https:\/\/kualumni.org\/stories\/?p=808"},"modified":"2025-11-26T11:52:25","modified_gmt":"2025-11-26T17:52:25","slug":"salvage-studio-sf-audrey-danser","status":"publish","type":"post","link":"https:\/\/kualumni.org\/stories\/salvage-studio-sf-audrey-danser\/","title":{"rendered":"KU alumna\u2019s business revives beloved garments"},"content":{"rendered":"\n

In repairing the ripped jeans and holey sweaters that arrive on her sewing table, Audrey Danser finds the perfect fusion of her interests in fashion, crafting and sustainability. The former architectural engineer also finds a common thread between her past and present professions.<\/p>\n\n\n\n

\u201cWith mending, once you know the basics, it\u2019s really about problem-solving more than skill,\u201d says Danser, e\u201916, who owns Salvage Studio SF<\/a>, a clothing repair business she launched in 2021. \u201cThis is where I go back to engineering: I have an existing parameter I am working in\u2014a garment\u2014and there is a problem. How do I think about fixing the problem, and how can I structure my repair so that it\u2019s the most lasting, the most durable, the most invisible?\u201d<\/p>\n\n\n\n

From her studio in downtown San Francisco, Danser sews new life into damaged clothing for local clients and many throughout the U.S. who mail her their cherished items. Her garment glow-ups have included all types of denim, vintage designer pieces, elaborate beading, intricate lace and long-loved outdoor gear. In the modern era of fast fashion, Danser hopes to inspire a return to making clothes last.<\/p>\n\n\n\n

\u201cIt was so common in the past to take your shoes to the cobbler or go to the local dry cleaner and get a rip fixed,\u201d Danser says. \u201cI\u2019m trying to revive that repair culture\u2014even just getting people to know that repair is an option. I think a lot of people just don\u2019t consider it. I\u2019m trying to fill that void.\u201d<\/p>\n\n\n\n

\"\"
Audrey Danser<\/em><\/figcaption><\/figure>\n\n\n\n

And the demand has proved strong. Danser repaired 574 garments in 2024, and through her hands-on workshops across the Bay Area, she has empowered hundreds of eager learners to tackle their own mending.<\/p>\n\n\n\n

\u201cIt\u2019s so rewarding to teach someone how to sew on a button\u2014to sit next to them, and together we\u2019ll fix the shirt that\u2019s been sitting in the back of their closet because they couldn\u2019t wear it,\u201d Danser says. \u201cIt\u2019s a reward to see the surprise in people: \u2018Oh my gosh, I can do that myself! And it only took two minutes. Why haven\u2019t I learned this sooner?\u2019\u201d<\/p>\n\n\n\n

An Oklahoma native, Danser traces her propensity for extending items\u2019 usability to growing up in a home where \u201ceverything was thrifted, and we did things like reuse Ziploc bags,\u201d she says. \u201cSo I think I am innately a little more into reuse and repair.\u201d<\/p>\n\n\n\n

Browsing thrift store clothing racks nurtured her love of personal fashion as a creative outlet, as did learning how to operate her family\u2019s sewing machine, which she\u2019d use to repurpose her old dance costumes into skirts and scarves, teaching herself how to sew through trial, error and repetition.<\/p>\n\n\n\n

In choosing a college, Danser looked for a particular academic program. \u201cMy original dream was to go into historic preservation, which makes sense, because it\u2019s reusing buildings and renovating old things,\u201d she says. \u201cAnd the way to get there was through architectural engineering\u2014learning about the structure of buildings and all the parts and pieces that go into it. I was looking specifically for architectural engineering programs, and that\u2019s how I found KU.\u201d<\/p>\n\n\n\n

Through the Engineering Career Center in the School of Engineering, she landed a job as an electrical design engineer in San Francisco upon graduation in 2016. Two years later, she took a project manager position at a construction firm. In 2020, the global standstill set in motion Danser\u2019s career leap.<\/p>\n\n\n\n

\u201cWhen the pandemic hit, construction halted. I was still employed, but had a little extra time on my hands, so I started an Instagram account called A Thrifted Wardrobe,\u201d Danser says. \u201cIt was really just an opportunity to get dressed up for work again and showcase outfits and be creative. I challenged myself to wear every piece in my wardrobe, and in that process figured out there were things I needed to fix.\u201d<\/p>\n\n\n\n

Danser posted her repair work on Instagram and found an enthusiastic audience for both her services and skill sharing. She began Salvage Studio SF as a side project but has since made clothing repair her full-time job. \u201cDuring the pandemic, I realized the things I loved most about my construction job were the social interactions,\u201d she says. \u201cWith all of that removed, I was craving in-person connection and community.\u201d<\/p>\n\n\n\n

She hasn\u2019t completely left the corporate world: Several Bay Area giants\u2014Google, LinkedIn, SC Johnson\u2014enlist Danser to offer workshops and even on-site mending as an employee benefit. She hopes to grow this side of Salvage Studio SF, \u201cbringing mending to the people,\u201d as part of her mission to do the most good for the environment.<\/p>\n\n\n\n

According to the latest data from the U.S. Environmental Protection Agency, 9 million tons of clothing and footwear in the U.S. was sent to landfills in 2018. For Danser, the ripple effect of teaching more people how to repair their own clothes is her most effective means of reducing the amount of discarded clothing and, in turn, the associated environmental impacts. \u201cNot everyone can adopt every sustainable action, but this is one that I think is really accessible,\u201d she says of clothing repair.<\/p>\n\n\n\n

And while the environmental angle is a focus for Danser, she has found that people can be motivated to repair rather than replace for a variety of reasons.<\/p>\n\n\n\n

\u201cI think the important part is, you have already purchased it and made an investment in that piece of clothing. Make it last as long as you can,\u201d Danser says. \u201cIf you keep buying a cheaper version and replacing it over and over, you\u2019re actually spending quite a bit of money.<\/p>\n\n\n\n

\u201cSometimes the repair does cost more than buying something new, so you have to think about other motivators: Is this a more sustainable action? Is this a sentimental piece? I think for a lot of my clients, what motivates them is that they can\u2019t find a replacement\u2014it\u2019s something like a pair of jeans that isn\u2019t made in that style or quality anymore. So there are other motivators outside of the financial aspect that can help tip the scale toward repair.\u201d<\/p>\n\n\n\n

Among her most memorable restorations: a tattered Olympics warm-up jacket from the 1950s that the athlete\u2019s grandson wanted repaired so it could be framed and displayed.<\/p>\n\n\n\n

\u201cHearing those stories about people\u2019s pieces and why they want to fix them and keep them in rotation\u2014that\u2019s powerful for me,\u201d Danser says. \u201cIt\u2019s what keeps me going in my business.\u201d<\/p>\n\n\n\n

Connect with Salvage Studio SF<\/a>.<\/p>\n\n\n\n

\n\n\n\n

Megan Hirt, c\u201908, j\u201908, is managing editor of Crimson & Blue.<\/em><\/p>\n\n\n\n

Photo courtesy of Audrey Danser<\/h6>\n","protected":false},"excerpt":{"rendered":"

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