Mentor Spotlight: Camila Ordóñez Vargas
Connect with Camila on KU Mentoring+.
What do you do at your job? And how did you end up in your current career?
As client strategist, I design and support Banana Republic’s U.S., Canada, and international marketing strategy and paid media planning, including SEM, programmatic display, and paid social, while maintaining current and penetrating new market segments. I lead weekly brand strategy consultations, facilitating client communications on current and upcoming marketing plans.
I execute monthly analysis into what’s working, what’s not, and how both can be improved. Contextualizing myself with the fashion marketing realm, together with the seasonal approaches and changing performance indicators, has allowed me to excel as a client strategist.