Driving with Jayhawks

Driving with Jayhawks: Towering Toward the Blue
KU has a new brand! Learn how "Towering Toward the Blue" can shape the future of KU on this episode of Driving with Jayhawks.

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KU Chief Marketing Officer Chris Gregory, j’02, g’14, discusses the reasoning, process and goals of KU’s new branding, Towering Toward the Blue.

 

For more information on the new branding, visit brand.ku.edu.

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